The leading global event on everyday retail
Client since 2025
Groceryshop brings together thousands of industry leaders, startups and tech innovators to shape the future of how people buy everyday essentials like food, health and personal-care products.
Design Scope
Design & concept · Stage design · Entrance experience · On-Site Supervision
Design Objectives
Fresh stages and an entrance with an immediate effect.
The client wanted stage designs that lift the visual side of the program and an entrance that’s social-media-friendly. It all has to fit the venue’s strict rules and a tight budget for the floor area.
Sun Effects design concept
Everyday items used in ways you don’t expect.
Starting from the client’s yearly theme, the concept takes everyday retail items and puts them to work as stage and entrance design, built to catch attention and get shared. We keep everything inside the venue’s rules and the budget while making sure neither one shows.
Client Hyve Group Country USA Attendees 5,000 Venue Mandalay Bay Convention Centre Venue Area 80,010 m² (861,220 ft²)
