Retail’s leading event
Client since 2025
Each year Shoptalk brings over 10,000 industry leaders, brand executives and tech innovators together to talk about the future of commerce, digital transformation and emerging technology in FMCG.
Design Scope
Design & concepts · Stage design · Entrance experience · On-Site Supervision
Design Objectives
A strong first impression, and stages that look as good in renders as they do live.
Shoptalk wanted stages that brought the programme to life and a bold entrance that made visitors stop, take a photo and share it. The theme changes every year, so the design is new each time, and all of it has to fit the venue’s rules and the budget without either one showing.
Sun Effects design concept
The entrance and stages featured bold, physical design elements, including a giant disco ball, oversized lettering and metal chain-mail curtains.
We design Shoptalk from the concept up, building around the client’s annual theme and investing where people see and share it most: the entrance and stages. We work directly with the local production crew to meet the venue’s requirements while ensuring the design never feels like a compromise.
Client Hyve Group Country USA Attendees 10 000 Venue Mandalay Bay Convention Centre Venue Area 80,000 m² (861,112 ft²)
See how our renders compare to the final product
